Cornelius Group plc (‘Cornelius’), a European market leader in the manufacture and distribution of speciality chemicals has been appointed by Sudarshan to distribute its world-class pigments portfolio in the UK and Ireland performance chemicals market.
Now the largest pigment producer in India, Sudarshan has scaled up its infrastructure and technical capabilities since its inception in 1952 and today offers over 600 high performance and effect pigment products. Operating on a global scale, the company has selected Cornelius to strengthen its presence in the UK and Ireland due to the company’s strong market positioning and over 140 combined years of experience in a range of industrial markets including inks, plastics, coatings, construction and textiles.
Ian Pearce, Group Commercial Director at Cornelius Group, said: “We are delighted to be appointed by Sudarshan to drive its business forward in the UK performance chemicals market. By leveraging existing customer relationships, providing more localised market insights, and highlighting new potential market opportunities, our technically adept and customer centric sales team has a proven track record of growing market share for our partners.
“We know that many of our customers are prioritising consistency of supply, quality and innovation in new product development. The range available from Sudarshan meets and surpasses what today’s manufacturers are looking for, making it a very natural fit for our portfolio.”
As part of the agreement, Cornelius will be able to distribute the manufacturer’s extensive range of organic and pearlescent high-performance pigments. This includes Sudaperm™ for the most demanding coating and plastic applications where longevity is key, Sudafast™ for vibrant and eye-catching colouration options, and Sudacolor™, an optimum combination of quality, value and ease of use.
Milan Krumbe, General Manager Europe at Sudarshan, commented: “At Sudarshan, we have a focused approach to broadening our product portfolio in geographically strategic locations, including the UK, Europe, Americas and Asia. Cornelius was selected due to its extensive knowledge and insight into the sector, combined with a lengthy heritage of supply with other performance chemical market solutions. Cornelius’ laser-sharp team and excellent market presence will enable Sudarshan to grow exponentially here in the UK over the next five years.”
Driven to be a leading player in the pigments industry, Sudarshan’s vision is part of a higher purpose to ‘grow together by being spiritually fulfilled, socially just and environmentally sustainable’. The company delivers value to over 85 countries from its global head office in Pune, India and has a well-established distribution network of sales teams in Europe, North America, South America and Asia.
For more information on Sudarshan, please visit: https://www.sudarshan.com/
To learn more about the new innovative pigment range, please contact Cornelius Group www.cornelius.co.uk