Market Insights & New Product Development Support

Cornelius has built outstanding strategic marketing, product formulation, technical knowledge and scale up skills over many years to support both our principals and customers to deliver on their new product development strategies.

Meet our Group Head of Strategic Marketing, Liam Smith

Meet one of our Innovation Chemists,
Ella Ceraulo

We invest... the latest market intelligence data solutions to support our insights to market trends and needs to support both our, and our customers’, new product development and commercialisation processes.

Utilising a 7-step methodology...

...including market research, discovery interviews, preference interviews, side by side testing processes, product objectives definition, technical brainstorming and business case development - Cornelius works with its principals and customers to remove the commercial risk, incremental nature and wasted time and resources so common in typical new product development (NPD) projects. Removing the ‘fuzzy end’ of NPD and delivering true breakthrough innovation for commercial success, the Strategic Marketing Team at Cornelius supports customers on their journey to successful business innovation.

Expert chemists and scientists on hand

Having invested in two comprehensive laboratory facilities in Woodside and Haverhill, UK, in recent years, Cornelius provides ideation, sampling, testing and proof of formulation concept services for both customers and principals alike. With expert chemists and scientists on hand, Cornelius has unique new product development formulation knowhow to boost speed to market and commercial success for our partners.

Any questions? Get in touch today!