Cornelius, a leading independent European manufacturer and distributor of speciality chemicals, raw materials and ingredients for the life sciences and performance chemicals sectors, is welcoming a significant brand development that reflect its holistic approach to doing business. The changes are set to propel the company and its customers forward through a challenging market environment.
As the business continues to provide quality ingredients and formulations to its core markets, the brand has launched an intuitive new website that brings the geographies and wide range of capabilities of the business into one streamlined, fully responsive browsing experience. The new platform features a wealth of information on the markets served, the diverse range of products available, and the comprehensive customer support functions of the business.
The new site also debuts the fresh new Cornelius logo. The redesign communicates the highly connected, robust and people-focussed nature of the business. It will feature prominently on the company’s literature, assets and collateral, and is designed to reflect humans connecting, tempered with the simplicity and structure that have become hallmarks of the business.
Ian Pearce, Commercial Director at Cornelius, commented: “We’re delighted to launch our new brand identity and website. Now more than ever, our customers need stability of supply and service excellence, and those are qualities that we pride ourselves on. Our new site is a great resource for our customers, both new and existing, to find out more about the extensive capabilities we offer from a manufacturing and distribution perspective.”
The brand developments come as Cornelius embeds its ‘One Cornelius’ strategy. This ethos heightens the value of the proposition of the business by bringing its many specialist divisions into a more cohesive network, to take advantage of its significant expertise in manufacturing, supply chain and logistics excellence.
“As a business, we’re consistently moving forward in innovation and capability. It was time that our website and brand identity matched this. The new site is the ideal platform for presenting what we have to offer in one central place, from our strong product portfolio to the support functions that keep our customers on the front foot. Our new logo is a great example of how we approach business and building relationships. We’re people, working with people.
“The market is currently dealing with unprecedented uncertainty, which is where partnering with a dynamic supply powerhouse like Cornelius truly shines. We truly care, and to our customers that makes all the difference in the world.”