Once again, the experts at Pantone have named their choice shade for the year ahead based on ascending colour trends and for 2019, it’s Living Coral! A warm, muted-terracotta shade somewhere between pink and orange, Pantone predicts it will be this specific hue we see designers and consumers using, wearing and buying until this time next year.
It’s no wonder such a warm and comforting shade has been chosen for 2019. In a world where we are surrounded by change on all sides, coral tones seek to revive us and re-establish our connection with nature, ourselves and each other. A promising and optimistic colour, coral is nostalgic for times of human connection and aims to give a comforting sense of belonging, while remaining vivid enough to bring joyful palettes to life and revitalise products.
This year’s shade is fantastic news for personal care brands in particular, as it translates well into beauty products of all kinds. Pantone describes it as a ‘life-affirming hue’ due to it complementing almost all skin tones when used in colour cosmetics, from lipsticks to blush, and even in eyeshadows thanks to the continuing trend for reds and pinks on the lids. Living Coral has the added bonus of translating well on-screen and being especially eye-catching in the digital sphere, ideal for use in products that catch the collective imagination of our ever-more connected social media driven age.
Cornelius can help beauty formulators achieve Living Coral and its sister shades, in all personal care formulations. Whether colour cosmetics, body wash, hair wash, soaps, hair styling products, hair colour sprays or body shimmers – the possibilities are endless! For those looking for a near-exact match, Cornelius recommends leading Principal BASF’s Colour and Effect pigment Cellini® Coral, perfect for achieving the golden, pink and orange undertones of Living Coral in all colour cosmetic formulations.
For more information on how to achieve Living Coral in your formulations please contact the Cornelius Care UK team on +44 (0) 1279 714 300.