Natural ingredients continue to tempt consumers, says Cornelius
(Posted on 01/03/17)
Cornelius Group, an independent European distributor of high quality and innovative ingredients for the personal care industry, claims the more ‘natural’ the ingredients used in a product, the more attractive it is to consumers.
Natural ingredients are more popular than ever before as consumers’ negative perception of synthetic chemicals continues to grow within the personal care sector.
Rachael Atwell, business development manager, Care Products at Cornelius, said: “In view of the growing public awareness of the need to minimise chemical substances, and the increasing demand for natural ingredients, the personal care industry is searching for new formulations to follow this trend.”
Plant derived ingredients are growing in popularity with the use of bamboo increasing as a particular example. Care companies are adding bamboo to formulations due to its hydrating, nourishing and soothing properties.
Bamboo is high in natural silica, which has restorative effect and works to prevent premature ageing and aids skin regeneration. The natural ingredient is also rich in antioxidants and has antibacterial and anti-inflammatory properties, which help to reduce free-radical damage to the skin.
Rachael continued: “Asian beauty products have seen a popularity boom in recent years. Bamboo is a material that has been popular in the Korean beauty arena and is now making its mark in the Western market place.
“In addition to its moisturising qualities, it is also considered sustainable. Bamboo has a ‘green’ reputation because of its rapid growth rate – it can grow up to 24 inches in a single day. It's ability to grow so fast makes it very attractive as a sustainable raw material.”
Today Cornelius offers a variety of popular formulation concepts that incorporate the plant, including bamboo water, bamboo extract and bamboo charcoal scrub.
The company works with a number of dedicated partners to deliver high quality, fully traceable ingredients and raw materials for the personal care products sector and its innovative solutions are developed through collaboration with supply partners and the Cornelius Care UK Team.