Jennifer's Cosmetics Trend Report: May 2017

Jennifer's Cosmetics Trend Report: May 2017

(Posted on 05/05/17)

Hello and welcome to this month's edition of Trends!

The market for the sale of prestige make-up in the UK reported an increase of 9.8% in the 12-month period March 2016 to February 2017 and is valued at £770 million according to The NPD Group, a global information company.

Sales of prestige foundation and lip colour grew by 11% and 28% respectively and is attributed to the growing athleisure beauty trend for make-up which is designed to be worn whilst exercising. The hashtag #gymselfie has been used on Instagram more than 1.4 million times.

June Jensen, Director, NPD UK Beauty says: “The trend for wearing make-up in the gym has certainly increased in popularity over the last year. We are seeing a definite increase in make-up sales which we attribute to this trend, especially with foundations that are long-wearing and that are formulated with moisturising or oil-controlling properties.”

Foundation reported an increase of 11% with sales of £206 million. Sales of foundations with attributes specific to the athleisure trend contributed hugely to this increase - moisturising foundations accounting for 50% of the growth in the last 12 months, and lines offering oil-control producing 25% growth. Active consumers who work out regularly and want their make-up to look fresh at the end of a training session require staying power as a major attribute. So it is of little wonder that primer sales are on the increase - face primer sales up 9.7% and eye primer increased by 11%.

The Halal beauty sector is a growing world-wide industry but its influence is strongest in the Asia Pacific region where 73% of new Halal beauty products were launched between 2014 to 2016 . There is much interest in the growth potential of Halal beauty and global beauty and personal care brands are looking to achieve Halal certification to give them wider appeal to the growing pool of young Muslim shoppers.  Mintel's Sharon Kwek discusses in her recent article.  Read more

Cornelius can help: We supply many materials across several functions with Halal certification. Please contact your Cornelius representative for full details.

De Blangy Color Changing Gel Color has been two years in development and is a worlds first. To use:

  • Apply the colour as you would any nail polish;
  • Purposefully change the colour with hot water or a hair dryer to 40°C- this colour becomes stable after 10 seconds;
  • Change back to the original colour by submerging in cold water for 10 seconds at 10°C.

Colours remain until you make the choice to change and you can switch back and forth as often as you wish. Six colours are available including Fragile/Fierce (nude pink/charcoal) and Beach Bliss (pale sand/sky blue).

LG On The Body Sparkling Pore Detox line are a collection of products infused with all natural carbonated water from Jeju Island. The island, located off the coast of South Korea, is well known for its waters high mineral content and therapeutic properties. These properties have been incorporated into the formulation along with patented skin cleansing technology which together remove make up and impurities from the skin and minimise the appearance of pore size. The range contains several products: foam cleanser, pore massage gel, bubble foam and cleansing water.

Carbonated skin and hair care products have been popular in Japan for a few years and are now an established trend with accepted benefits. The trend is the subject of a review by Japonism in Beauty who discuss the benefits and performance of these products in a recent article.  Read more

Soaper Duper is a brand which has really hit the headlines in the early part of 2017. India Smith of the Sunday Times Style magazine is a fan and Vogue, Grazia, Cosmopolitan and Elle also have good things to say.

The brand whose focus is “largely natural ingredients and recycled plastics” are currently available exclusively at Tesco but will soon be available at more outlets in the UK, US and Canada. Products come in five perfume collections - Lemon, Ginger, Yuzufruit & Fig, Vanilla & Shea Butter and Fruity Green Tuberose - across six product types  Body Butter, Body Lotion, Body Wash, Body Scrub, Hand Cream and Hand Wash.

Bomb Cosmetics produce 100% handmade bath and body products with a big focus on essential oils. A new addition to their collection is moisturising and nourishing Bluebell Wood Body Butter with 30% pure Shea butter, moisturising sunflower oil and pure Geranium and Jasmine essential oils. Geranium oil is known for balancing hormones, relieving stress and reducing inflammation whilst Jasmine has antiseptic properties, improves dry skin and aids sleep.

Cornelius can help: We supply Olvea's Shea Olein, the liquid fraction of shea butter. This material is an excellent alternative to shea butter, as it is more concentrated in unsaponifiable compounds and is liquid at room temperature, making it easier to use. Like shea butter it enhances the SPF of sunscreens and improves the skin and hair softness, suppleness, and moisture levels.

Garnier have extended their Moisture Bomb range to include Multi Protecting Hydrating Mist which protects against the daily aggressions of UV, pollution and oxidation. Antioxidant pomegranate extract, hydrating glycerin and SPF 30 UV filters are combined and delivered in an ultra-light mist which refreshes skin and can be applied over make-up as needed.

Cornelius can help: Pollution Defence Mist offers protection and moisturisation for both skin and hair with instant tightening benefits. It features Filmexel® a natural biopolymer that forms a protective ‘second skin’ against the damaging effects of pollution while delivering a tightening and anti-wrinkle action; OligoHA is a very low MW Hyaluronic Acid which can quickly penetrate deep into the skin, raising HA levels in the skin and boosting the skins ability to retain moisture; Rose Hydrolat Organic floral water produced by steam distillation of organically grown roses to soothe and uplift the mood; Geranium Oil Egyptian essential oil known to balance the mind and body while having tonic and antiseptic effect on the skin. 

DevaCurl's new Buildup Buster Micellar Water Cleansing Serum moves the popularity of micellar concept from skin to hair care. The gentle, deep cleansing formula removes buildup without stripping away essential moisture from either hair or scalp, thus reducing scalp dryness and aiding locks shine and bounce. Abyssinian seed and jojoba oils deliver moisture and shine, adding bounce back to waves and curls.

Cornelius can help: Cornelius supplies a number of high quality vegetable oils including jojoba from our partner Olvea. Please contact your Cornelius representative for full details.

Osis + Powder Cloud is the latest must have powder spray for root lift, volume and matte texture. The super fine powder mist is infused with Lava Rock elements, which enwraps individual hair strands for texturised results. The innovative pump nozzle provides the perfect dose of micro-fine and targeted powder distribution.

Cornelius can help: Fluff-It! Powder Styler in Fastn's powder spray pack from Cornelius has been a hit with our customers for a number of years now. The product features Ultrahold Strong for great root lift and hold, Zeolex 7 absorbs moisture whilst acting as the main carrier and anti-caking agent and Ferroxide Yellow 510P colours the product in the blonde hair version to prevent telltale grey roots which are a typically caused by powder stylers. The product could be coloured with other iron oxides to create other shade specific versions. We recently featured this as one of our lab's greatest hit products at our In Cosmetics stand.

Control GX Grey Reducing Shampoo is new from Just For Men. It gradually reduces greys during cleansing and is suitable for everyday use on any hair colour. A slight reduction in grey hairs is noticeable after the first few washes and then the user continues to wash with Control GX until the desired ratio of grey to colour is achieved. Once happy with the look the shampoo 3 to 4 times a week to maintain.

L'Oreal's Colorista Spray 1-day Colour works immediately as a temporary hair colour spray on any colour hair. The ultra-light powder in a spray format stays on all day with superior transfer resistance and then is simply shampooed out. X-Factor winner Louisa Johnson is the face of the on trend colour sprays which come in seven colours - Turquoise, Pastel Blue, Pastel Pink, Hot Pink, Lavender, Mint and Grey - and recently modelled them during a Glamour shoot promoting the new launch.

Cornelius can help: the Cornelius Hair Colour Gellée is perfect for creating bright shots of temporary colour which disappear after one wash. BASF's pearl pigment is added at a 10% loading to ensure a rich, intense colour whilst Phoenix's Pecosil SH-25L forms covalent bond with pigment which helps colour adhere to the hair. It is shampooed out to remove the colour