Jen's Trends - February 2019


Jen's Trends - February 2019

(Posted on 19/02/19)

Mintel’s Trend report for 2019 covers all-encompassing worldwide trends for the year. Six trends are covered: Total Wellbeing, Challenge Accepted, Rethink Plastic, On Display, Social Isolation and Redefining Adulthood. The full report is free to download from Mintel’s website.

Meanwhile, their 2019 Global Beauty and Personal Care Trend focuses on Sub-Zero waste. This they describe as a movement rather than a trend which is driven by consumer demand. Customers are paying a lot more attention to their impact on the planet and climate change calls are more drastic than ever before. To read the full report, download it from Mintel’s website by clicking hereREAD MORE HERE
 
Nature Box is a new sustainably sourced, vegan brand by Henkel. The focus of Nature Box is centred around cold pressed oils, with six oils making up the different collections. Within each separate oil collection, there is a shampoo, conditioner, hair treatment, body wash, body lotion and face cream. READ MORE HERE
 
Natural materials are the focal point of many new launches to kick off 2019:
The Pure Greek Olive collection from Korres is inspired by the traditional beauty rituals of Cretan women. The new hair care line comes in two ranges - Shine and Nourish, each formulated with extracts of Koroneiki olives. Both Shine and Nourish feature a shampoo, conditioner and mask, each with the benefits of olive leaf extracts, antioxidants and vitamins B and E. READ MORE HERE
 
A futuristic face mask was unveiled at the Consumer Electronics Showcase in Las Vegas in January. Neutrogena MaskiD is the latest innovation from skincare brand Neutrogena who say that the invention is ‘its most personalised skin care product to date’. The patent-pending 3D-printed sheet mask is powered by user data and is personalised in three ways, first its shape, which is tailored to each client with a smartphone 3D camera measuring nose dimensions, space between eyes etc; second, data from the Neutrogena Skin 360 system is fed into the formulation; and third, these ingredients are printed onto the exact zones of the mask where they will deliver the greatest benefit using a proprietary 3D printing process. READ MORE HERE
  
Pantone’s Colour of 2019 is Living Coral. Described by the company as “Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” It symbolises our need for optimism and represents and encourages lighthearted activity. To celebrate this, BASF Colors & Effects have produced the attached literature which provides information on pearls that create beautiful coral shades and even some finished formulations in coral, orange and peach colours. Click hereREAD MORE HERE

Classic lipstick colours are making a comeback in 2019 but there will be a modern twist. According to make-up artist Robert Sesnek, soft focus is the latest, up to the minute look - “It’s very unfinished in the application, and almost smudged into the lip line — not ultra defined and done by using a lip pencil”. READ MORE HERE
 
Whilst heavy-duty contouring is no-longer a trend, the subtler art of highlighting remains popular and healthily flushed cheeks are set to be a big hit this spring. To make the job of applying make-up to your cheeks a bit easier, Revlon have introduced PhotoReady Instant Cheek Maker™ - it lets you blush and highlight in one go and is specially shaped to help get both products in just the right places. READ MORE HERE