Cornelius: finding value in social media marketing

Cornelius: finding value in social media marketing

(Posted on 01/06/17)

Shifting marketing efforts towards social media allows companies to engage with their target audiences while increasing brand awareness, according to Cornelius Group, an independent European distributor of high quality, innovative raw materials for the Health & Nutrition, Care Products and Industrial sectors.

At the forthcoming FECC Annual Congress, held in Warsaw, Poland, Cornelius will discuss the importance of social media in the chemical industry and how it can drive business growth and performance.

Joanna Stephenson, non-Executive Director at Cornelius, comments: “Social media does not always come naturally to B2B companies, especially those in the more traditional industries such as ours. But more businesses are coming around to the idea that social media is important for expanding a company.

“Social media marketing is focused on nurturing relationships to build loyalty and brand advocacy. Although social media may not directly drive sales for B2B enterprises, the value is in building a customer’s understanding of a brand, company or product over time.”

Ms Stephenson will be presenting ‘Social media: finding value in chemical distribution industry’ at the FECC Annual Congress which takes place at the InterContinental Warszawa Hotel, Warsaw, from June 12th-14th 2017.

According to a recent report by We Are Social and Hootsuite, there are 393 million active social media users in Europe. The potential to connect with at least a small percentage of them is on offer for B2B enterprises.

Cornelius is no stranger to implementing social media campaigns. Most recently the company rolled out a campaign on Twitter, Facebook and LinkedIn to promote its involvement in a leading European exhibition. Through interesting, educational and informative content, Cornelius saw its network referrals from Twitter to its website increase by nearly 250 per cent.

Ms Stephenson continued: “I believe it’s crucial for businesses to adapt to ever-growing social networks. It enables companies to reach a wider audience, while attracting new target markets and adds value to products and services. Social media also allows businesses to engage with customers and employees in a new yet relevant way.”

The FECC Annual Congress is a key event within the chemical distribution industry. With a growing membership of companies and national associations, FECC represents around 1600 companies. 

Cornelius manufactures and distributes branded and own brand speciality chemicals, raw materials and ingredients across the industrial, health and nutrition and care products sectors. Taking its quality and service standards extremely seriously, the company’s supply partners only use high quality raw materials that comply with European and National regulations ensuring that Cornelius can offer continuous, high quality supply of goods and services.  

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