Cornelius examines 2016 suncare trends
(Posted on 13/04/16)
Cornelius is predicting more brands will create products catering for consumers who are demanding new levels of convenience and portability.
Whilst sun care brands are developing products that are specifically designed for life on the move, consumer awareness of the need for skin care protection continues to grow, according to technical business development manager at Cornelius, Daniel Whitby.
“When formulating these products, skin care manufacturers have to balance the needs of brand owners and consumers by creating a product that fulfills its protection and soothing objectives. The ultimate goal of any sun care product is to protect, moisturise, soothe and nurture skin, in and out of the sun.
“In the past some sun care products have been perceived as greasy, heavy, tacky or difficult to rub into the skin. However some brands have introduced additional ingredients to overcome these properties. The use of the highly efficient water phase filters from BASF, Tinosorb® M and Tinosorb® S Aqua from BASF combined with the new generation of incredibly light esters such as Cetiol® Ultimate, have given formulators an extra weapon in their ingredient tool box to overcome this and address consumer demand for more skincare product like textures.”
Whilst traditional lotions dominate the market, brands have been quick to diversify the formulation formats they offer to consumers. Sun sachets are a growing format trend and very handy for storing in a handbag or car glove compartment, offering convenient application in a single sized portion of sun cream.
“A trend which is being led by consumers is sun care products specifically aimed at sports enthusiasts,” says Daniel. “Brands are creating dedicated ranges which allow the skin to breathe during sports activities, whilst also ensuring they are sweat resistant. Including ingredients such as Pecogel S1120 from Phoenix Chemical Inc. in these products result in an insoluble film being left on the skin after application enhancing wear especially during physical activity.
“For babies and children, the majority of creams use zinc oxide and titanium dioxide to reflect the suns rays. Water in oil formats, using emulsifiers such as Jessilc EM-90 from Jeen, dominate the market and are ideal for incorporating the large amounts of powder required to achieve a high SPF rating, as well as contributing to high water resistancy.”
Daniel continues, “Adding pearlescent pigments to after sun moisturisers to offer shimmer and enhance the appearance of a tan is a trend sure to continue through 2016. We are also likely to see an increase in the use of these shimmery particles in SPF products to give dramatic appearance both on shelf and in use. These effects are easily achieved in formulas using Chione™ Celestial Gold in combination with the Closionne® Satin Gold and Satin Bronze pearls.”
The sun care market is dynamic and interesting, driven by innovation, formulation formats and packaging options and at the same time is trying to meet the needs of a variety of different consumer types all with different demands on the products. As a partner in the sourcing, development and delivery of ingredients and additives for today’s care product sectors, Cornelius is committed to working with partners to develop and deliver innovative products which respond to the changing needs of retailers and consumers.
For more information, contact Siobhan Walker on 01279 714 300 or at email@example.com