The ‘Quantified Self’


The ‘Quantified Self’

(Posted on 28/04/16)

Consumers are becoming fixated with being able to measure aspects of themselves and more carefully taking control of their health. This trend of measuring is all about creating your ‘quantified self’. 

With no end of wearables and new innovative technologies being unveiled, technology companies are constantly trying to come up with the perfect device, that offers more convenience, is more technically advanced and more importantly, has increased quantification capabilities.

Most consumers are aware of technological devices that measure fitness, health, sleep patterns and stress levels but did you know there are also game changing skin health technologies? 

The pace of life is increasing and consumers often have limited time in their day and lack time for themselves personally. Maintaining healthy and youthful skin can take time and dedication meaning sadly the skin is likely to get neglected.

The environmental elements do not help either. The ever-changing weather, pollution levels and the most obvious, UV light, can have an immense impact on skin. Fortunately, skin care devices can slot easily into life to maintain the good health of your skin when we simply don’t have the time. 

WAY skin care companion is perfect for just that. The portable skincare device goes the extra mile, focusing on skin health rather than solely appearance. WAY works like a personal skincare expert on a smartphone, using embedded sensors to analyse the skin, UV index, and humidity. By collecting data from the skin and the surroundings, WAY is able to provide skincare tips directly to the connected device, such as a smart phone saving time and effort, whilst helping you to always look your best. 

Similar to WAY, the OKU portable device acts as a skin coach, scoring skin by moisture, wrinkles, pigmentation, texture and oiliness, as well as monitoring lifestyle elements that could affect the skin. OKU helps consumers tackle ageing scientifically by setting personalised daily goals, recommending lifestyle and diet changes as well as skin care products based on personal skin types. With OKU, consumers are able to look their youthful best at their convenience.

‘Mirror, mirror on the wall who’s the fairest of them all…’

Ever wished that this well-known scene from Snow White could become a reality? Well, LTE Magic Mirror, developed by LG U+ and Hanssem is certainly taking consumers a step closer. The mirror can evaluate skin conditions, communicate any areas that need work such as dry patches or areas where the pores are larger and inform the consumer about ways to improve it, with suggested skin care regimes or ways to improve nutrition to help the state of the skin. Progress is then tracked over time, taking into account any external factors and their effect on the skin by checking the daily weather forecast and pollution levels. What’s more, and this the best part, Panasonic’s Interactive Mirror can also demonstrate how your face will look with different makeup styles, hairstyles and eyebrow shapes, eliminating any hair disasters. Not only will the mirror give you ideas on make up styles for different types of events, but it will help you to make it a reality by showing you exactly where to put the highlighter, contouring and eyeliner.

With UV exposure an ever-increasing concern, L’Oreal’s brand, La Roche-Posay, has created My UV Patch; the first-ever stretchable skin sensor designed to monitor UV exposure. The patch contains photosensitive dyes which change colour when exposed to UV rays to indicate varying levels of sun exposure. Users will then be able to take a photo of the patch and upload it to the connected mobile app, which analyses the amount of UV exposure the wearer has received. What’s more, L’Oreal is proactively working to enable consumers to get My UV Patch for free when it is released later on in the year.

And lastly, Wired Beauty’s MAPO® is the world's first connected, fully personalised beauty mask, which in less than one minute will check the present state of the consumer’s face. The device decides if it is necessary to take any action; this could be boosting the skin with a top up of a favourite moisturiser or simply suggesting that hydration is needed. The connected MAPO app helps users to determine the most efficient beauty routine. 

The system initially sends pictures of the face to the Wired Beauty app, this is reconstructed using 3D imaging technology and a personalised, connected mask is created. Continuous monitoring then allows the consumer to make day-to-day changes to the skin with just 1 minute morning and night, which can be particularly important from season to season, as skin needs drastically alter.

What capabilities and inspirational discoveries will this fast-paced and limitless category dream up next? Inevitably adding even more convenient benefits into the life of consumers to create the complete quantified self.

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