Pantone colour of the year: ultra violet
(Posted on 17/01/18)
Every year, the colour experts at the Pantone Colour Institute forecast which specific hue designers and consumers will all be using, wearing and buying for the following 12 months. But what colour will represent 2018?
Last month (December) Pantone® announced that the 2018 Colour of the Year is Ultra Violet.
The colour – also known as Pantone 18-3838 - is said to reflect the “prominence of spirituality, visionary thinking and the mysteries of the future”, according to the Pantone Colour Institute.
Leatrice Eiseman, Executive Director of the Institute, explains, “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838, Ultra Violet; a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Laurie Pressman, Vice President of the Pantone team, adds, “The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
Purples of every shade are deeply evocative – often associated with wealth, extravagance, creativity, wisdom, dignity, grandeur and mystery.
Iconic musicians such as Prince, David Bowie and Jimi Hendrix were noted for bringing the shade into pop culture.
But what does it mean for beauty?
The Pantone team believe designers and brands should feel empowered to use Ultra Violet to inspire and influence.
The complex and deep nature of the 2018 colour is well-suited for beauty looks created by combinations, blends, and ombres.
Beauty predictors are expecting to see more of a matte purple dominating lips and nails, while softly blended metallics and shimmers will be used to transform the eyes. Others suggest purple hair colour will elevate a street-style look as a symbol of creative expression.
Beauty experts are also forecasting a lighter purple such as lavender will take the cosmetic world by storm. The lilac hue is championed by celebrities such as Selena Gomez and Solange who have taken this colour to new heights by wearing it on the red carpet and beyond, both in fashion and makeup.
Cornelius can help beauty formulators achieve Ultra Violet, and its sister shades, for all their personal care formulations. Whether colour cosmetics, body wash, hair wash, soaps, hair styling products, hair colour sprays or body shimmers - the possibilities are endless!
We are delighted to recommend Cloisonné® Flamenco® and Timica® from leading Cornelius partner BASF C&E and have at least 10 variants of violet available to cover all your formulation needs!
For more information, please contact sales on 01279 714 300 or email@example.com.