in-cosmetics Global 2018 key takeaways
(Posted on 25/05/18)
With over 9,000 visitors, in-Cosmetics 2018 has been dubbed the biggest and busiest exhibition to date.
Bringing together global personal care ingredients suppliers and formulators, the show attracts visitors from all over the world, all looking to find new ingredients and innovations to drive their new product development ideation processes.
But what were this year’s stand out trends and innovations?
From natural solutions to microbiome beauty, Cornelius examines four innovation themes from in-cosmetics 2018 that could shape the future personal care industry.
The beauty and personal care industry is tipped to be the next sector to utilise the microbiome.
Microbiome refers to the collection of microbes – bacteria – that live in or on human cells.
The food industry has long been developing products that claim to balance or promote healthy gut bacteria. Now cosmetic formulators believe there is a strong connection between a balanced microbiome and healthy skin and are therefore researching the microbiome with a view to developing skin care products containing live bacteria, bacteria extract or ingredients to enhance skin microbe activity.
In response to this trend, Cornelius partner, Silab, which specialises in natural active ingredients, has launched ECOBIOTYS® a new active that regulates the equilibrium of the microbiota of mature skin by restoring the microbiotic profile of young skin. Thanks to its rebalancing and protective actions on the cutaneous microbiota, ECOBIOTYS® improves skin quality and restores a radiant complexion.
Natural personal care products have long been more than just a niche in the market – the UK's natural beauty sector is currently worth £61.8 million.
The rising demand for these products is due to increasing awareness of the need for naturalness and sustainability. More consumers are conscious of the possible dangers of synthetic chemicals in cosmetics and toiletries and are instead turning to natural and organic ingredients.
Plant-based, earth-sourced ingredients and aromatherapy scents are trending across multiple categories.
Suppliers are responding. New natural alternatives to traditional surfactants and preservatives such as plant-based, earth-sourced ingredients are being developed. In fact, natural ingredients are being requested more often than organic.
It was clear from in-cosmetics, this trend for ‘natural’ is likely continue for a long time yet with a shift in focus on locally-sourced and technologically-enhanced ingredients, products and services as brands look to overcome environmental challenges.
From natural to sustainable ingredients, local sourcing and production of ingredients will become essential in the years ahead, strengthening the idea of consumers protecting and preserving resources within their surrounding environment.
As sustainability becomes more important, personal care brands are looking for ways to support both social and environmental causes. For example, one exhibitor at in-cosmetics showcased its ability to turn waste or by-products into new beneficial ingredients.
In addition, processes are being patented and innovated utilising the latest technology to reduce environmental impact and biodegradable ingredients are being developed in line with the circular economy.
Ronald Britton, a partner of Cornelius, has produced a range of biodegradable glitter that rivals its plastic counterpart. Bio-glitter® is produced from sustainable sources such as eucalyptus trees and does not contain genetically modified materials.
Furthermore, it is a cosmetic approved glitter based on a biodegradable film that is certified compostable. Ronald Britton is the only biodegradable glitter manufacturer in the world with global accreditation.
Another important milestone for the cosmetics industry is the progress made towards sustainable palm. Cornelius’ partner, BASF has announced it is to offer the cosmetics industry palm oil options that are exclusively certified as sustainable.
The company has already established its commitment to palm oil traceability, pledging to source only RSPO-certified sustainable palm kernel oil by June this year – 18 months ahead of its previous commitment of 2020. While the company was able to trace 80 percent of its overall palm oil exposure in 2017, the certified sustainable oil is 100 percent traceable.
Marine based beauty
With the increasing focus on natural and organic ingredients, many care formulators are starting to diversify into marine biology.
Expected to be worth $5.7 billion by 2023, marine based products continue to be a growing trend in the cosmetics industry. Many exhibitors at in-cosmetics showcased their marine based solutions that featured marine actives, most commonly extracted from algae, which can re-energise and revitalise land-locked urban skin.
Not only are algae organic and natural, but they are loaded with essential vitamins and nutrients to help moisturise and nourish skin, boost collagen and stimulate circulation.
With algae one of the densest crops on earth, beauty brands are diving deep into the marine based market.
During in-cosmetics, Ronald Britton, a partner of Cornelius, successfully struck Gold with its new innovative range of Bio-glitters as it won Gold in the Make-Up Bar Award 2017. Judged at the event by an elite panel of colour cosmetic experts, as well as show visitors, this new award commends the most innovative developments in colour cosmetics and make-up.
Ronald Britton was not the only Cornelius partner to scoop a prestigious award. During the exhibition, SILAB received the 3rd prize in the Best Ingredient Award for its innovative active ingredient ECOBIOTYS®.
What fantastic news from our partners!