Food Matters Live tackles the obesity epidemic
(Posted on 21/11/16)
UK obesity rates are the highest in Europe and 1 in 3 people are expected to be obese by 2025. It’s a condition that not only significantly alters the quality of life and health of those affected but also imposes significant social and economic burdens on a country.
In fact, according to Food Matters Live, the cost of diet-related disease to the UK economy was estimated to be £6.3 billion in 2015.
Inevitably, the food and drink industry has its part to play in this. The industry has the power to make a difference by supporting consumers in making all-important healthy food and drink choices.
Throughout the three days of the London show this month, an array of topics will be covered, in seminars and conferences, to confront the health-related issue and engage key stakeholders in discussion throughout the industry.
The seminar series ‘Packaging: healthier by design’ will assess the role that packaging has on tackling obesity and explore how innovations can encourage healthier food and drink consumption habits. What’s more, the seminars will explore the latest trends that are expected to shape the future of packaging in the health and well-being market.
PHD Marketing’s Managing Director, and Marketing Director of Cornelius Group, Jo Stephenson, will lead the discussion at one of the key seminars at the leading food and drink event. Jo will deliver ‘Tackling obesity: assessing the role of packaging design’ at 12:45pm in Gallery Room 7 on Tuesday 22nd November. Jo will deliver a thought-provoking seminar, based on both her 25 years of experience in the print, plastics packaging industries and her passion for packaging innovation that will shape the future of tomorrow’s retail world.
Speakers Jenny Hearne and Duncan Stephenson will be offering a thoroughly modern take on tackling obesity by exploring how the clarification of nutritional information on labelling can encourage healthy weight management. The two speakers will explain how the use of ‘activity equivalent’ images (detailing the activity required to burn off the calories contained in the product, rather than just a calorie count) can positively alter the consumption patterns of consumers.
The action-packed schedule will continue with the panel discussion ‘Childhood Obesity Strategy: what might it mean for packaging choices?’ The discussion will take place at 13.45pm, with a panel that includes Duncan Stephenson from the Royal Society for Public Health, Professor David Haslam from the National Obesity Forum and Jenny Rosborough from Action on Sugar. The panelists will engage in a lively debate about the implications of the government’s forthcoming Childhood Obesity Strategy for Packaging Design.
Don’t miss out! There’s still time to register for the show and attend the inspiring talks detailed in this blog. And, if you still want more, why not view the full list of stimulating discussions and seminars taking place throughout Food Matters Live.