Food Matters Live Principal Sneak Preview: Nielsen Massey
(Posted on 04/11/16)
Nielsen Massey Vanillas, leading producer of Vanilla extracts, has a sweet treat for those visiting Food Matters Live (FML) at The Excel, London this year.
The company’s experience in crafting pure vanillas and flavours, using a proprietary cold extraction process for over a century, allows it to understand that vanilla tastes best when its vast number of natural compounds are allowed to shine.
Today, Nielsen Massey’s premium products are crafted in factories in the United States and Europe. Worldwide, gourmet food shops and grocers, as well as food manufacturers and home consumers, enjoy the diverse range of vanilla extracts on offer.
The company focuses on the importance of commitment to sustainability and social responsibility, so much so that it strives to protect and conserve the natural resources and communities involved in the production of its pure vanilla and flavours.
Often considered to be the ‘plain Jane’ of the ingredients industry, Vanilla brings more to the table than commonly thought. Varieties include Madagascan, Mexican, Tahitian and Indonesian vanillas, which allow food manufacturers to create new flavours and add interesting twists to classic sweet recipes.
A lesser-known fact about the versatile ingredient is that it has masking notes. This means it can be added to spicy or savoury baked goods to tone down heat and strong flavours. Unusually, it can also be used to bring out the flavour of other ingredients.
At FML in November, award-winning pastry chef, developer and food writer, Emma Carlton, will be demonstrating on the Cornelius Pavilion how Nielsen Massey’s pure and natural vanillas can be practically applied to recipes for ‘feel good’ results.
With health and wellbeing in mind, Emma’s nutritious-yet-indulgent recipes are free-from refined sugars, packed with natural proteins and essential fats - perfect for meeting the needs of the health conscious consumer.
Inspired by vanilla Emma will develop some delicious goodies specifically for the show. In order to get your taste buds tingling, you can get a sneak peek of these here. She will also be creating culinary masterpieces incorporating Nielsen Massey ingredients live on stand – it’s an event not to be missed by food lovers.
To give spectators an insight into the world of vanilla, Emma will use different variations of the flavour to create free-from sweet treats such as cake, pannacotta and cookies.
Visitors will be greeted with tasters, as well as recipe cards to take away, in order to recreate the culinary delights for themselves at home. Please book in advance for a demonstration slot in order to avoid disappoint on the day.
Vanilla is anything but boring – find this out for yourself at stand 80F in the Cornelius Pavilion at Food Matters Live 2016.