Food Matters Live Principal Sneak Preview: Asiros

Food Matters Live Principal Sneak Preview: Asiros

(Posted on 14/11/16)

With more than 20 years of experience in pharmaceutical and phytochemical ingredient development and manufacturing, Danish biotech company, Asiros, has successfully unlocked the secrets of how different components of berries make an important contribution to health.

Through its extensive research and development in this area, the company has developed a convenient natural liquid shot, MitoActive™. The energy-rich drink, also available in powder form, is made from ultra-concentrated Danish ‘superberries’ (red and blackcurrants) and contains newly identified polyphenol, Ribetril™ A.

MitoActive is the result of several years of clinical trials and university research into mitochondrial activity. Mitochondria are organelles found in large numbers in the majority of cells, in which the biochemical process of respiration and energy production occur

In a study conducted by the University of Copenhagen, looking at muscle cell mito­chondrial stress response, muscle cells treated with Ribetril™ A demonstrated a higher basal level of oxygen consumption and a higher spare respiratory capacity than untreated cells.

The ingredient boosts Mitochondria in the cells for increased energy and physical performance, whilst also helping to repair them. These benefits are then sustained by the inclusion of magnesium, which also contributes to normal muscle function and protein synthesis.

The health supplement can be taken on its own as a liquid shot or by mixing the powder form into water or smoothies to provide an easy way of getting that extra energy injected into your day. And the best part is, it’s completely natural!

In addition to MitoActive, the Danish company Asiros, has also introduced MitoBeauty™,  a product focused on skin health through edible means. Not only does MitoBeauty contribute to the maintenance of normal skin, hair and mucous membranes, it also generates great anti-ageing benefits to skin

Cornelius and principal Asiros will be showcasing Asiros MitoActive™ at Food Matters Live 2016 at booth 80 and 92. It’s an opportunity that shouldn’t be missed, as visitors could be in with the chance of trying out the energy boosting magic first-hand – the perfect way to start a busy day at Food Matters Live.