2018 Beauty Trends

2018 Beauty Trends

(Posted on 29/01/18)

A fresh new year begins and with it arrives an array of exciting trends. But what can we expect from the world of personal care in 2018? 

Mintel predicts that the beauty and personal care market will experience a fundamental shift with customisation, strong ethics, biometric monitoring and the “naturals-hungry” consumer named as four trends set to shake up the beauty industry in 2018 and beyond.

Consumers across the world are creating their own definitions of beauty - but what ingredients, colours and products are we expected to see more of during the year ahead?

Purple Haze 

It’s official! ‘Ultra Violet’ has been chosen as Pantone's colour of the year for 2018. Products from wallpaper to watches will feel the force of this tone. It is only natural that the purple hue will become part of beauty routines too.

Ultra Violet communicates originality, ingenuity and visionary. The colour also suggests the mysteries of the cosmos - the vast and limitless night sky being symbolic of all that is possible.

Always quick to follow top trends, Barry M doesn't disappoint with its new space-themed Holographic Eyeshadow Topper & Lip Topper. Both can be used alone or as a top coat over eye or lip colours. The liquid eyeshadows have a metallic finish and come in four colour-shifting shades: Supernova - emerald and gold, Stardust - pink and purple, Asteroid - blue and mauve and Luna - purple and blue. 

The Barry M lip toppers are dual colour providing a background hue with a complementary sparkle: Spellbound - pearl (clear) and pink, Wizard - ice blue and pink, Mermaid - deep pink and blue, Hex - plum and green. 

Genderless beauty

We have witnessed both clothes and fragrances being swapped and exchanged between the sexes over the years and now we are beginning to see beauty products moving into this arena as gender lines continue to blur. 

However, in terms of gender neutral beauty, there are not any actual rules on who can wear what colour and what product. Beauty brands are now devising lines that appeal to anyone and everyone.  

Jecca is a brand of gender-free cosmetics - #MakeupHasNoGender - created by the make-up artist Jessica Blacker. Correct & Conceal palettes are available in two shades - light and medium - and are thick enough to cover beard shadow.

All that glitters

2017 saw the UK go glitter mad – with girls and guys covering themselves in the sparkly stuff whether it was for a festival or out clubbing. This year will be no different! 2018 could be the sparkliest year yet. 

GlamGlow and Too Faced are tapping into the glitter trend with their glitter and metallic face masks. Largely this trend appeals to those who love to post selfies and #glittermask has literally thousands of Insta posts. 

GlamGlow has used its popular mask GRAVITYMUD™ as the basis for several on-trend metallic variants and its newly launched glittery version. The glittery mask has been a massive hit on social media sites. It claims to leave no residue once peeled off and like GRAVITYMUD™ it has a firming action thanks to TEAOXI®, a complex of Licorice and Marshmallow Leaf, that helps contours look and feel firmer and more defined after just one use. Of testers, 90% agreed skin feels immediately tighter and more toned. 

Alternatively, there is Too Faced Glow Job glitter mask that contains real gold for the most luxurious experience. The illuminating and smoothing mask includes apple extract and fruit oils to brighten dull skin and reveal a soft, smooth complexion. 

Notably Cornelius distributes Ronald Britton's Bio-Glitter® - which is the environmentally friendly way to add glitter to Care formulations. The eucalyptus based glitters come in 14 colours and five different sizes. Super effective and super kind to the planet! 

Mother Nature

With evolving consumer demands and climatic changes around the world, the beauty and personal care industry’s approach to natural and sustainable ingredients is adapting. 

Ghassoul (or Rhassoul) is Moroccan red clay, which is becoming an increasingly popular raw material featuring in a number of new launches, especially masks. L'Oreal's new Pure Clay Detox Mask contains Ghassoul along with two other clays - Kaolin and Montmorillonite – plus charcoal.

The Body Shop's new 100% vegan Matte Clay Foundation also contains Ghassoul clay, which in conjunction with tea tree oil helps absorb oils and promote a clear complexion. It has a lightweight texture that provides a breathable, yet full-coverage matte finish and is resistant to water and sweat.  

Cornelius has just begun to supply Ghassoul Moroccan clay from Argile Du Velay and will soon be incorporating it into some exciting new innovations. Additionally, Cornelius can supply Montmorillonite clay, kaolin and charcoal. Dr Salts Dead Sea Bath & Shower Gel contains invigorating eucalyptus that soothes aching muscles as well as dead sea salts which are known to relieve sore muscles. REN Atlantic Kelp and Magnesium Energising Body Wash is a sulphate-free reviving cleanser containing energising, softening and nourishing properties. Atlantic Kelp Extract boosts energy; REN's exclusive Anti-Fatigue Essential Oils blend awakens and refreshes sluggish skin and senses; Magnesium PCA has moisturising, nourishing and smoothing properties that tone the skin; gentle alkyl polyglucoside surfactants provide a mild washing sensation coupled with a creamy lather. 

Cornelius works with BASF on supplying a range of alkyl polyglucoside surfactants which deliver naturalness and mildness to wash formulations.