Ahead of the game: spray powder first created by Cornelius in 2014
(Posted on 15/06/17)
Cornelius, the leading European distributor and manufacturer of speciality ingredients to the personal care sector, has been at the forefront of delivering innovative solutions for the past 80 years.
This continues to be evident today, as Schwarzkopf Professional launches Osis+ Powder Cloud, a spray powder for root lift, volume and matte texture; a concept Cornelius developed over three years ago.
Called 'Fluff It' Powder Hair Styler, Cornelius originally packaged this in a shaker pot in 2009. Powder hair stylers were popular at the time but limited in their application to salt shaker type packs. However four years later, Cornelius reformulated the product and collaborated with novel packaging manufacturer Fasten to create a new product type - powder spray stylers.
The Cornelius Care team developed several hair styling powders and tested them in a series of different powder dispensing packs to create the perfect root boosting powder product.
Today, the spray powder which contains five ingredients, gives roots life and creates ‘undone’ tousled styles.
Features of the product include:
- Lightweight powder to texturise
- Soft matt effect with a dry hold
- Versatile control effect
The Powder Hair Styler from Cornelius incorporates Zeolex 7, which is a highly absorbent Silicoaluminate providing excellent moisture absorbency as well as acting as an anti-caking agent. Zeolex 7 acts as a functional filler to absorb any oiliness from the hair, giving it a matt, dry hold.
There are now many versions of the powder on the market and it has been a popular mainstream haircare product since around 2010.
Dr Rob Nicol, Business Manager for Care Products, UK, at Cornelius, said: “Since 1997 Cornelius has been at the forefront of innovation. We have a deep understanding of our customers’ needs and develop innovative products to constantly surprise and delight. We are very proud of being ahead of the curve, creating formulations which address the demands and trends of the personal care sector – whether that’s in the 90s, 00s, the 21st century or beyond.”