Cadbury to Take the "Krafty" Option

Neville Prior  19 January 2010 09:58:45 AM

In a much publicised war of words between Cadbury and Kraft, the saga appears over. A round of aggressive bids for Cadbury, by an acquisitive Kraft, has finally concluded with Cadbury management backing an £11.5bn offer. Like so many of the UK's iconic brands, they are heading into foreign ownership.

For the nostalgics out there, it is sad, and for "grumpy old men", a story to dine out on for months to come! But, does it really matter? In reality no................

We live in a global economy, and businesses such as Cadbury have a global reach, and are owned by global investors. Kraft is much the same, so in essence it will swap one set of global investors for another. The important thing is for the UK as a whole to remain an inspiring place for the Cadbury business to remain, and that would be the same no matter who owns it!

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